Marketing and sales increase Marketing means finding a customer and building a target market. In order for a brand to be able to attract customers and increase sales, it must set the criteria for building and offering its product and service based on customer demand, needs and market requirements. For a successful marketing you need to pay attention to mechanisms such as innovative products, customer needs assessment, use of social networks, production of targeted content in various ways such as textual, visual, audio, video and digital content. After the marketing stage, we come to the next stage, which is how to sell and increase continuous sales. There are many different ways to converting traffic into sales that can be addressed with the right planning and policy to increase sales . What factors determine successful sales?Sales is the measure of all your success in introducing, advertising and presenting your product or service. The higher the sales, the more successful you are in marketing and customer acquisition, and the more you can help your business stay strong. Successful sales can be viewed and evaluated by several factors, which we describe. Definite period Successful sales come when you sell or sell as much as you anticipate. For example, within a month, you predicted that you would sell 100 copies of your product, and if you have reached this number, it can be said that you have had successful sales at that particular time. A certain period of time can be measured by two factors, short-term and long-term. These two factors indicate the success or failure of your business. Short-term: This factor is often used to calculate your sales per month or each season. In this way, you compare your sales with the previous month or each season with the previous season, and in case of equal sales or more sales, you will continue your planning, otherwise you will change your sales plan and policies. You pay. You have to keep this in mind. These media are like an ocean full of fish (your customers) and bring you unspeakable income, but before fishing you have to learn to swim (learn to use social media policies and techniques properly). Not only can you not fish but you will drown. Responsive site design Despite the smartphones and the ease of use of these phones, most people use the phone to buy. So you need to design a site that is displayed correctly on all platforms and does not crash on your phone or tablet so that the user can easily traffic to your website that converts. Affiliate Marketing Hiring a marketer, as the name implies, is a model of traditional marketing in which you pay individuals or companies to find customers for your products. This method is highly efficient and has a relatively good return on income for you. Corss sell Supplementary sales is a way in which after the sale of a product is finalized, you immediately offer the supplement product in relation to the product to the customer. This method can be both online and traditional. The traditional method is known, but the online method needs to be clarified. In this method, after buying a product, for example, in the suggested section or special products of the site, you show similar products to the customer. Increase sales with email marketing In this way, you send emails to customers with different themes such as new products, special discounts on free products, and so on. This method only requires an email platform and a list of your customers' emails, so it does not require much cost, and on the other hand, the cost you incur is incomparable to the amount of revenue returned. Of course, you should be careful not to send too many emails and put extra content in the email. POP UP A pop-up is an advertisement that is displayed to the user at once after entering the site. These ads are very useful to show your special products and force the user to see that product. Of course, note that you should not use pop-ups a lot and become a customer joke, it is enough to display it once every time a user enters the site. Terms of return of customer money One of the rules of buying and selling is the condition of returning the customer money if the customer is not satisfied, which builds trust in the customer. You must mention these conditions for returning money to the customer, and if the customer is not satisfied, return the money. This will cause the customer to trust you and your business. You might think that this reduces sales, not increases sales, but the result will be exactly the opposite, and ultimately increases sales. A clear example of these businesses is Digikala. 14. Timely delivery You need to be able to deliver the product that your customer ordered to the customer in the shortest time possible. This is very important. One of the efficient policies that you can use in this section is to inform the customer that the product will be delivered after 7 days, but deliver the product to the customer after 5 days. This will make the customer happy that the product was purchased earlier than He will feel satisfied when he arrives and will buy from you again without any doubt. 15. Quality images are a simple way to increase sales Use quality images to display your products. The most impact of the type of content on the brain is the visual content, so it can be concluded that to increase your sales, you should use images with maximum quality. 16. Backlinks This technique means that we can direct the customer to your site in different ways and cause more visits and traffic to your site. There are many ways to backlink that we will mention. Blog: Create a blog and after posting relevant and relevant content, enter your site address in it. Profile: Register on some sites, such as Microsoft. You can enter your site address in the profile section of the website. Instagram and Telegram: In your bio section, you can put a link to your site. Comment: In some sites, in the comment section, there is a section called your website. In this section, after entering your text, enter your site address. The above are just a few of the backlinks. 17. Limit your suggestions The more variety of products you offer, the more your customers will be confused and regret buying. You need to find your customer needs and offer a product that fits those needs. 18. TV commercials Media like TV, which was one of the first media available, always has its fans and this is an opportunity to increase sales. In order to advertise on TV, you have to pay a fee to the radio so that they can show your ad. In this regard, it is vital to pay attention to several factors. Advertising Duration: Choose an airtime for your ad that can best display your product and brand. Avoid lengthening and shortening the movie and consider a reasonable time for it. Obviously, lengthening the ad will cause users to get bored and avoid seeing the ad, and also avoid shortening it too much. Content: Content that is to be seen on television must be powerful enough to engage the public. Broadcast time: Set a good time to broadcast it on TV and do not broadcast the ad for example at 12 pm or 6 am. Target program: The target program should be chosen to have the most visitors, such as football. 1. Substitute This technique indicates what product can replace another product. For example, despite the prices in the market and the purchasing power of the people, he replaced the 2 million Toman phone with a 5 million Toman phone or the 400 thousand Toman shoes with 150 thousand Toman shoes. 2. Combine This technique is also known as package making technique. In this method, instead of replacing one product with another, we sell several products in a combined way, such as selling shoes and socks together or selling books and educational DVDs together. 3. Adapt In this technique, you are inspired by the ideas of others and use them in your business. In this way, you look at the rest of the business, what ideas attract the most customers to them, and you use that strength in a different way or in the same way in your business. 4. Minify In this technique, you have to remove the extra parts by modifying them and add the weak parts to your product. You have to correct anything that makes you weak. 5. Put to Another Use The concept expresses what other fields this product or service can be used in and what other target markets are found for this product. This concept is expressed when your product and service can no longer find customers in your previous target market. 6. Eliminate In this technique you have to identify and remove the extra or unnecessary parts that cost your business nothing. For example, behind the shop window, you should not use too many advertising posters or, for example, you should not advertise too much on your site so that you lose your main part, ie the sales section of the products, because of the income you have from these advertisements. 7. Reverse At this point, you are thinking about whether it will increase your sales if you completely reverse your production process . Or if you reverse one part of the production process, it will make you more profitable and less costly. Only this move can revive a dead business and save it from complete destruction. Innovation means increasing sales sales increase Another area that can increase sales is product innovation. Innovation can put you ahead of other competitors who all offer the same product. The innovation can be learned from Apple, how it used a button to make phones that replaced its big rival Nokia, and people were willing to pay a lot to have it. If you do not innovate in your products, you will eventually fall to the ground, like Nokia, which could not innovate and lost the market. . There are several important factors for innovation that will increase your sales. 1. Ambition Ambition is one of the most important factors in innovation. The more open-minded you are and do not get bogged down in superficial designs, the more likely you are to succeed. Steve Jobs can be a good example for you, his ambition to use one button instead of several buttons has made Apple one of the most successful brands in the world today. 2. Choose the best idea The stronger the idea, the bigger your success will be. Big ideas need big people to turn them into opportunities to succeed. People need the ability to control the risk of these ideas. Try to be one of those people, not cowards who do not dare to implement their ideas and are not willing to take risks, even if you fail to implement these ideas, you can use it as an experience. 3. Discover You just have to be more discriminating with the help you render toward other people. People who do not spend time discovering value do not succeed. 4. Make progress Once the ideas are discovered, it is time to implement them. To implement these ideas, you need the right space in every way. When you create this space, it means that you have progressed and are moving towards your goal of increasing sales. 5. Accelerate Accelerating means implementing the idea in a small section before implementing it as a whole, and removing barriers to easy use by customers. 6. Scaling If you are going to implement an idea, you need to determine the scale at which your idea is going to be implemented and successful. For example, social networks run on a global scale and Snap on a national scale, but your idea may be successful around your hometown or within the country. 7. Expand One of the things to consider about any idea is the extent to which it expands. Your idea must be designed to expand if it succeeds, otherwise it will fail after a while and destroy your business. 8. Mobilize There comes a time when you no longer have an idea, so you get down to business and support the people who have the idea, and instead reap the benefits of your support. Companies that support startups use this method Effective words and phrases to increase sales sales increase Words and sentences play an important role in your sales and how to speak properly to the customer is one of the most important parts of sales. How you talk to the customer determines the fate of your business. If the customer is satisfied with the way you talk, it will increase sales, but if it is the opposite and they are dissatisfied with the way you behave, it will reduce sales, and this is a negative point for you and your business. 1. Simple Nowadays, with the complexity of the products that are offered and the desire of customers to use the products as easily as possible, you should help yourself by providing products that are easy to use and understandable for the customer, so that you have more income and do not lag behind competitors. 2. limited Everyone is looking for something special and to have something that sets them apart from everyone else, and they do everything they can to do that. Suppose Bugatti has a small supply of cars. The company understands the meaning of this word well and knows how to make money from this slogan. To be different from other people, the company's customers are willing to pay any amount of money to have one of the company's products, these people may not even need this car, but the thirst for something that other people can not have persuaded them to pay It costs a lot to have it. This sentence will help you to be higher than your competitors and have a lot of demand for your products and be willing to pay any price for your products. 3. Exclusive This sentence works exactly like a limited sentence, and people who want to stand out from the crowd and be shown by hand are attracted to this sentence. The Apple brand is one of these companies. To use the company's products such as phones and laptops, you must use Apple's proprietary operating system. This sets these products apart from other brands that all use the same operating system, making the brand the first choice and customers willing to pay any price for it. You can see in our country that people who do not even know how to use Apple products properly buy these products just to be in the spotlight and do the same thing with these products that can be done with minimal systems. 4. Free Most people are looking for free products that are of good quality. By distributing some of your products for free, you can show the quality of your work to customers and increase the feeling of satisfaction, trust and loyalty in your customer. This will attract customers to use all your products and services, even if it is not necessary. Be, do not neglect this sentence. 5. Discount One of the sentences that plays with your customers' minds is discount. It gives your customers confidence and confidence that they can buy your products at a lower price. In addition, a discount is a good opportunity for some of your customers who have not been able to buy to use your products. This partial discount causes a significant increase in customers who have so far for some reason, such as financial inability, lower prices of competitors or unfair prices by some of your customers and increase sales very high. Of course, you should pay attention to the time and amount of the discount, too much discount will make your customer think that your product is not worth buying and you are just trying to sell your product, this factor will reduce your sales. 6. Guaranteed One of the most effective phrases in the minds of customers is to provide a guarantee about your product and service. Thanks to the counterfeit goods on the market and the sale of these goods instead of the original product by some sellers, the issue has become a serious problem. You need to give the customer a guarantee to ease the customer's mind from buying and guarantee that in case of any problem in your product, the customer can return the product and get their money back. This factor will increase your sales significantly and put you in a higher position than your competitors. 7. The best One of the most effective sentences to attract a customer is the best sentence. Surely, the phrase "best" sits in the mind of your customer and creates a feeling in the customer that he wants to use this product. 8. Comparison When your customer is hesitant between your products and the competitor, you can ask the customer to choose one by comparing the two products, and during the comparison, you must convince the customer to choose your product. 9. How can I help you? By using this sentence, you show your sense of intention to the customer and make him understand that the purpose of your being is not a part to meet his needs and requests. This increases the loyalty of the customer. 10. When can we start? This sentence has a great psychological effect on the customer and is called the sales assumption, and when you notice the sale of your product to the customer psychologically intense, it is used as a release arrow to confirm the customer's purchase. 11. In answer to your question I must say that !! When a customer is confused about buying a product and asks you questions about the product, you should answer in such a way that in addition to resolving the customer's hesitation, he strongly feels the need to buy this product and does not hesitate to buy it. 12. Can I help you? When the customer is confused to buy your products and the volume of variety of products is confused, you must take action and find the customer needs to reduce the range of product variety to a limited number and in choosing this limited number is the best possible option. Provide to the customer. 13. By buying this product, you will enjoy its numerous advantages !! When the customer is interested in buying the product, but seeing the price of the product, he thinks in his mind that this product is not worth buying at this price and he is disappointed and regrets buying the product, you should take action and instill in the customer's mind that value This product can not be compared with its price. At this stage, you cleverly persuade the customer to buy and the customer is willing to pay even more for this product after talking to you. Note that this does not mean clever professions, lies may cause sales, but it certainly destroys the customer's sense of loyalty, satisfaction and trust, and in the long run will reduce your customer. 14. You are right This sentence shows that you value the customer's opinions and shows the customer that his presence is valuable and vital to you. 15. Thanks Thanking the customer shows that you value the customer and thank the customer for choosing you from the competition. This small sentence creates a sense of satisfaction and loyalty in the customer and the customer for being able to give you It helps to keep your business going. Do not neglect to say these sentences. Psychological techniques to increase sales sales increase Sales strategies are often simple. You just have to be more discriminating with the help you render toward other people. If you can properly assess needs and be able to meet those needs, you will see how easily the customer is drawn to you. In this article, we will point out some psychological techniques to increase sales. 1. Assist the customer in making decisions You should find the customer's need as soon as the customer arrives and guide the customer in responding to this need. Suppose you are a mobile phone seller, a customer comes to your shop and is confused by the sheer volume of mobile phones. This is where you need to understand the customer's needs. For example, the customer wants a mobile phone with a reasonable price between 2 to 3 million or the phone with the maximum equipment and price does not matter to him, here you have to take action and limit the number of choices and offer the best choices to the customer and In choosing the same limited number of customers, guide them to have the best choice. This will lead to attraction, self-confidence, customer satisfaction and loyalty, and earn money for you. Display all of these comments on your website and avoid displaying only positive comments. Be active in answering your users' questions. This shows the customer that you value them. If there is a suggestion from customers, evaluate these suggestions in the next work and use them. By doing this, you show your opposing customers that you value their opinions and build trust with other customers. With this trick, in addition to attracting new customers, you can also hope for your rival customers. 6. Play your opposite role? In this way, you criticize your product in the comments and change your vote in a clever move. You act in such a way that in the comments section, you were dissatisfied with the use of this product and they set a high price for it due to its content, and then you say immediately, but it is better than other products. With this trick, you define your product in the role of an opponent, and in the customer's mind, you make this product more valuable than similar products, and you convince the customer that having this product is necessary, this is the factor that increases your sales. Of course, it should be noted that you should not overdo this and do not intend to deceive customers. 7. Keep satisfied after purchase It is essential that you maintain your relationship with the customer after selling your product or service, and if you have any questions or customer needs to address it, this practice has different prevalence in businesses, for example, suppose a content production company You have and customers have bought a course from you. If you have an update in this course, you can offer it to your customers for free or give a cheap and related course to your customers as a gift. Click ads High converting traffic and Click-through advertising means using Google's service or Google AdWords to display your ad on the pages of your target customers. At a very low cost, you can be on the first page of your customer search and enjoy its incredible benefits.
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